Ideal timing for Canadian James Yurichuk to launch his Mammoth Outerwear on Kickstarter. The former professional football player began the brand after he was unable to find a warm, Canadian-made, and animal-free winter jacket for his Brazilian girlfriend, who wasn’t used to the cold weather. Co-founded by former B.C. Wuxly Outerwear is a back-up plan, soon to become his primary bread and butter, as he prepares for imminent retirement from his day job. In 2016 Yurichuk invited people to trade in their fur, trim, or down-filled jackets in exchange for up to $275 off a “animal-free, Canadian made, feel good jackets” by … Using Primaloft instead of down or fur, Wully makes jackets that are tested for every climate in Canada. James Yurichuk, CFL Lineman created a winter coat line that is fur-free and feather-free sparked by his desire to challenge Canada’s long time association of fur as the warmest winter-wear. Back in 2012, I … We discuss how James went fromt football to building a successful startup! Using Primaloft instead of down or fur, Wully makes jackets that are tested for every climate in Canada. We are the new school of Canadian outerwear. I don’t have a bigger agenda,” says Yurichuk. “It’s extremely important to us. Toronto linebacker James Yurichuk has created a successful animal-free winter jacket campaign. Many outerwear brands manufacturer overseas and that is just not sustainable or ethical for our planet and people. A day in the life of an exporter: James Yurichuk, Wuxly Movement | EDC Wully’s stylish jackets are made in Toronto and are entirely animal-free. This cruelty-free Canadian brand—created by former professional football linebacker James Yurichuk—screams urban cool more than Arctic expedition, but is designed specifically for harsh conditions and temperatures as low as negative-22 degrees (it is from Canada, after all). Their winter jackets are filled with at least 90% down and 10% feather in addition to being waterproof and windproof. They are Canadian owned and manufacture their products in Montreal Quebec. Entrepreneur, father of two and exporter. Here’s the thing: he’s only 30 years old. James Yurichuk is building a winter jacket brand to rival the industry stronghold, and that’s just his side gig. Wuxly. Less than a week after the official launch of Mammoth Outerwear — created by Toronto Argonauts linebacker James Yurichuk — pre-sales of the fur-free alternative to Canada Goose have already passed the $50,000 mark. Episode 4 - James Yurichuk CFL Grey Cup champ and CEO of Wuxly Movement. Founded by former Toronto Argonaut James Yurichuk, Wully Outerwear is an ethical lifestyle brand that designs and manufactures premium outerwear in Canada. The idea of Wuxly Movement first came about in 2012 when James Yurichuk, a former professional football player, moved back to Toronto from the West Coast of Canada. We had the chance to interview James Yurichuk, Wuxly Movement CEO – check it out below: How did you move from playing in the CFL to fashion? Wuxly founder James Yurichuk remarks, “From a quality standpoint, we have a distinct advantage – Canadians have a reputation for making great winter jackets because the people making these jackets understand the cold.” Wuxly was born in 2012 as a passion project for founder James Yurichuk. so we have a reputation around the world. #hoodlamb #FW13 #ecofashion #hemp #organic #winter #winterjackets. Learn how Wuxly Movement CEO, James Yurichuk, goes through a day leading the animal-free parka company. Founded by footballer James Yurichuk and tailor Anthony DeBartolo, Wuxly Movement makes stylish and innovative outerwear — which is created with a lean and close fit to the body — using some of the world’s leading sustainable, technical fabrics. Canadian company, Wuxly Movement has made its mark as high performance outerwear by bringing to the market, the warmest Canadian-made and animal-free winter jackets… 6. In this week's episode, I had the privilege of chatting with James Yurichuck, a Brampton, Ontario native, and founder and CEO of Wuxly Movement, 100% Canadian made outwerwear, which is biodegradable, animal friendly, and vegan approved parkas and jackets. 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