246.1k Followers, 528 Following, 1,757 Posts - See Instagram photos and videos from Marc Jacobs Fragrances (@marcjacobsfragrances) The bottle, too, captures a sense of fun and experimentation by combining a more traditional flask with a cap covered in colourful charms. You can’t quite see it, but the fragrance in Daisy Eau So Fresh is a pale pink. Marc Jacobs fragrance, on the other hand, while being just as big (or arguably bigger) than his fashion, isn’t always quite as bold. The scent, with its accompanying campaign, aims to encourage those who wear it to celebrate themselves. “Fragrance is relevant, period,” stresses Jacobs. By signing up you agree to receiving emails from Coty Inc and Marc Jacobs with exclusive updates on Marc Jacobs fragrances and the latest fashion news. "The fluidity of making choices is what this is all about. It's so individual.”. 1,408 Likes, 12 Comments - Marc Jacobs Fragrances (@marcjacobsfragrances) on Instagram: “Under blue skies on a golden beach, a new chapter of sisterhood begins. First of all, this sampling campaign is being promoted through the “Marc Jacobs Fragrance” official page on Facebook and Instagram. Spokesmodel Kaia Gerber joins Meghan Roche and Adut Akech in sun-drenched images captured by Alasdair McLellan.The girls pose in all-white dresses while laying on grass. “I think it really does have that eclecticism, the whimsy, the charm, the surprise. Marc Jacobs' New Fragrance Celebrates The Perfect Within Imperfection Self-acceptance is a mindset for our current times. As one of the top five female fragrance brands in the UK, we were expecting big things from its latest offering, and we were not disappointed. I know how I am and I’m very comfortable with the person I am and the choices that I make. I relish the morning ritual of getting showered, getting dressed, putting on fragrance and make-up and clothes. “It’s fresh and feminine, but it’s also really smooth, which I really like in a fragrance,” says Lila. When I met Marc Jacobs for the first time this summer (over Zoom, naturally), my attention was drawn not only to his enviable blood-red manicure, flawlessly done by himself at home, but the single word ‘perfect’ inked across his wrist. Well done Marc Jacobs, we’re all noses. Coty has released a limited edition Spring line of Daisy Marc Jacobs fragrances. Marc Jacobs is "perfectly imperfect," and with his newest launch, a Marc Jacobs fragrance, he wants to embrace that. We earn a commission for products purchased through some links in this article. We’re not sure about you, but we’re so in the mood to give our fragrance wardrobe a bit of a reboot RN. People say these notes are sexy or sweet, which you can kind of understand in a cliché way, but maybe they are, maybe they’re not. https://fashionmagazine.com/face-body/lila-moss-marc-jacobs-perfect This content is imported from Instagram… “I’m interested not in perfect as an ideal, but in the notion that we are all perfect as we are and the only way you can tell that story is by representing different people with different spirits, some more made up, some less made up, some more mature, some younger," he explains. 2020-jan-17 - 1,303 Likes, 16 Comments - Marc Jacobs Fragrances (@marcjacobsfragrances) on Instagram: “Experience the joy of getting lost in the moment with the … Perfect Marc Jacobs, the colossal new release from Marc Jacobs. The scent is Modern, bright, and feminine. Not only does this gorgeously colourful and playful bottle have a modern and bright scent, its underlying message is all about a celebration of originality and inclusivity (something we are always championing here at GLAMOUR), proving there’s more than meets the nose to this new fragrance. Marc Jacobs Fragrances (@marcjacobsfragrances) added a photo to their Instagram account: “Discover the free-spirited and timeless fragrance of Daisy Marc Jacobs. The Perfect bottle is crafted with an elegant blend of both classic and unexpected elements – a signature of Marc Jacobs’ style. You can unsubscribe at any time. Enter: Perfect, the new fall fragrance from Marc Jacobs, that comes with a timely message of optimism and self-acceptance from Jacobs himself. "It wasn’t an age thing, it wasn’t a youth thing, it wasn’t a cultural thing. Think of it as the perfume equivalent to highlighting primer: fresh and glowing (that’ll be the juicy drizzle of rhubarb), pumped with a scattering of dewy daffodil petals and a comforting shot of silky almond milk, finished with a whisper-soft, almost creamy woody base (the cedarwood and cashmeran). That freedom of self-expression to me has felt urgent and essential for so long.”, “While we see it as a luxury because they aren’t things we need to survive, I tend to argue with that. Now I think Perfect is another expression. FOLLOW @MARCJACOBSFRAGRANCES. How to wear fragrance like Meghan and Kate, Christy Turlington on ageing, Instagram & the '90s, Behind the scenes with Marion Cotillard for Chanel, Lady Gaga is the face of Valentino's new perfume, Gwyneth Paltrow launches an orgasm-scented candle, HARPER'S BAZAAR, PART OF THE HEARST UK FASHION & BEAUTY NETWORK. I don’t want everything to look the same, I don’t want everybody to do one thing.”, The fluidity of making choices is what this is all about, “I would never advise looking for your ‘signature’ scent or make-up," he continues. https://www.marcjacobs.com/the-marc-jacobs/the-beauty/fragrance This site uses cookies to help us provide you with the best Marc Jacobs shopping experience. As one of the top five female fragrance brands in the UK, we were expecting big things from its latest offering, and we were not disappointed. ... View this post on Instagram. Whether that’s being very natural – perhaps accepting your grey hairs or not wearing any make-up – or the complete opposite and choosing to express yourself boldly. Katie Grand works on creative direction for the shoot … Harper's BAZAAR participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. Randomly taking things and putting them together to create something new is very much my approach to making art and fashion. The campaign was cast with 42 unique individuals including Kate Moss’ daughter Lila Grace Moss , Alek Wek, Akon Changkou, Mei Kawajiri and twins Margo and Madelyn Whitley. The fragrance itself, created by the perfumer Domitille Michalon, is a soft and creamy floral scent with notes of daffodil, almond milk, rhubarb and cashmeran. You are perfect as you are, even if who you are changes all the time!”. If you continue to browse our site, you consent to receive cookies as further described here . Designer Marc Jacobs launches his new fragrance, Perfect, which is an offbeat veil of rhubarb, daffodil, and cedarwood, the fumes of artisanal dessert wafting through an … All this means it's infinitely wearable (it's easy to see it selling very well, especially at Christmas), and I can certainly see it being layered over a scent with a more enduring base if you want to create a suitably unique aroma. “The fragrance concept started a couple of years ago, so we didn’t know where we would be now with Covid, but it certainly feels like the right time to encourage people's individuality and to say, ‘whatever I choose and whatever I do, I’m good just the way I am’.". "Those seem like very corporate words; they’re not really from the heart. The collection is made up of three fragrances: Daisy Marc Jacobs Spring Limited Edition, Daisy Marc Jacobs Eau So Fresh Spring Limited Edition and Daisy Love Marc Jacobs Spring Limited Edition. Like his tattoo, Perfect is about embracing and expressing one‘s true self. This content is imported from Instagram. That said, Jacobs rejects the assumption that this is a specific statement of inclusivity. ... View this post on Instagram. https://www.wmagazine.com/story/marc-jacobs-perfect-fragrance-interview It’s the latest addition to the designer's widely successful fragrance line that also includes cult-favourite Daisy, a perfume that sold an impressive one bottle per minute in the UK last year. “I said, 'Let’s start with a classic bottle'. Explore @marcjacobsfragrances #MJPerfect #PerfectAsIAm. You may be able to find the same content in another format, or you may be able to find more information, at their web site. Thanks to the uncertainty that the coronavirus pandemic has left in its wake, this message has particular resonance in 2020, and it's an attitude that Jacobs has attempted to bottle with the launch of his latest fragrance - called, what else but, Perfect. The perfumer puts together notes that hopefully relate to your story, but it’s so subjective. Then it just grew in a very organic way, where I just started picking up pieces and putting things together and chopping them up,” reveals Jacobs. Kaia: I’m attracted to very fresh and radiant scents, which is why Daisy by On the finished product, the crystal-cut cap is crowned with an eclectic and multi-coloured collection of mis-matched charms, each one selected by Marc himself. Harper's Bazaar The Awards Winners Beauty Box, Marc Jacobs launches new affordable label. I can be the me I want to be.' Perfect Marc Jacobs, from £69 for 50ml EDP. Now, Marc Jacobs has bottled it in his most personal fragrance yet. Experience the world of Daisy Marc Jacobs. “It is distinctive but it isn’t overpowering. Perfect is a comforting floral fragrance with an addictive quality. "This is all about fun, it’s just a wonderful palette of things to play with. The latest shout-about-it perfume launch of 2020? This perfume was inspired by Marc Jacobs‘ mantra, “I am perfect as I am,” which is symbolized by a tattoo of the word “perfect” on his wrist. 1.5m Followers, 913 Following, 2,816 Posts - See Instagram photos and videos from Marc Jacobs (@themarcjacobs) You must be over 18, a resident of the U.S. and meet additional eligibility criteria to qualify. SUBSCRIBE. It's light and fun to wear without being overly sweet and, perhaps unexpectedly, it doesn’t aim to make too bold or aggressive a statement. The collection is now available in Americas travel retail. You can opt out at any time or find out more by reading our cookie policy. There are things I need to survive because in the world that I like to live in, making myself the star of my movie and being true to myself, indulging in all these things is who I am. Marc Jacobs is feeling indulgent — that’s why he chose to name his new fragrance Decadence. "Perfectionism shouldn’t be part of the conversation. The most interesting thing about the latest fragrance by Marc Jacobs, Decadence, is that its smell reminds you exactly of its name: Decadence. SUBSCRIBE. By signing up you agree to receiving emails from Coty Inc and Marc Jacobs with exclusive updates on Marc Jacobs fragrances and the latest fashion news. "I like to think of the word ‘perfect’ in relation to being perfect as I am," the designer explained to me. It feels timely because perhaps it’s not something that’s been expressed in the fragrance industry before.”, He adds: “Ultimately though, I don’t think you can make rules about fragrance. Follow us on Instagram and experience the world of PERFECT MARC JACOBS and show us how you are #PerfectAsIAm. Ahead of Marc Jacobs's latest fragrance launch Perfect, Jacobs sat down with ELLE to discuss the inspiration behind the perfume, his unconventional idea … He said: “I put it there to remind me that when I’m looking at myself and wishing that I could be stronger in this way or better at that thing, I can just say ‘no, I’m exactly how I need to be right now.’ So, perfect.”. You only need to acknowledge the outcry over beauty salons being kept closed while pubs reopened in July to realise that beauty shouldn’t be overlooked. As well as the zingy, bright top notes of rhubarb and daffodil, Marc Jacobs Perfect also contains warming and comforting scents of almond milk and cashmeran. Look at all those adorable daisies on the cap – wouldn’t it make you smile too? This site uses cookies to improve your experience and deliver personalised advertising. The designer opens up about finding self-acceptance and how fashion can meaningfully welcome diversity. A pearl of wisdom or two from our favourite style icons. The designer, for example, is renowned for the latter. In terms of celebrating this idea of 'perfect', we opened it up to anybody who had the interest.”, The campaign, he says, came together naturally and with authenticity. You can unsubscribe at any time. "I proposed the idea of Perfect as the name of the new fragrance because I wanted it to represent individuality, self-love and authenticity – all those feelings that have grown in me over the years,” says Jacobs. That’s why I feel so unapologetic about what we do in terms of fashion, beauty and fragrance. He can't stand phrasing that says something is 'over' or 'dead' because it diminishes freedom of expression; it discourages us from playing with how we look, be it through beauty or fashion. So 'perfect' just felt like a really perfect word.”, Choices in beauty and fashion can make you more excited about participating in life, A post shared by Marc Jacobs Fragrances (@marcjacobsfragrances). For Jacobs then, the “perfect as I am” messaging of the new fragrance is all about celebrating and encouraging choices. GLAMOUR's resident astrology writer, Emma Howarth, has rounded up the one you should make based on your star sign. A celebration of optimism, self-expression and authenticity, Perfect is inspired by Marc Jacobs’s own mantra: “I am perfect as I am,” which is symbolised by a tattoo of the word ‘perfect’ on his wrist. “Sometimes I want to look sexy, whatever that means to me. Jacobs initially designed and moulded the bottle out of clay and asked his team to bring charms to decorate the cap. It’s a story of contrasts, true to Marc Jacobs’ style, present throughout the campaign, the fragrance itself and its design. Perfect Marc Jacobs, the colossal new release from Marc Jacobs. Much like his tattoo, Perfect Marc Jacobs is about embracing and expressing one’s true self. In fact, I've become even more adamant about expressing these things recently. For a fragrance all about being yourself, it's refreshing to see that the campaign for Perfect features a group of 40 diverse individuals, alongside the main face of Marc Jacobs Beauty, Lila Moss, Kate Moss' daughter. You can unsubscribe at any time. Just looking at the bottle, I had to smile. When we did Decadence, just by the name, that was appealing to a different, darker, more mysterious and sexier side of what could be the same person. A satisfyingly floral fragrance combined with a message emphasising self-love, self-expression and originality? Our choices are what makes us perfect and feeling the freedom to express them. We need to learn the power of boundaries. Marc Jacobs Fragrances posted on Instagram: “Tonight we are celebrating the New Marc Jacobs Decadence #EauSoDecadent fragrance from The Plaza…” • See all of @marcjacobsfragrances's photos and videos on their profile. @KaiaGerber, @AdutAkech and…” FOLLOW @MARCJACOBSFRAGRANCES Follow along on Instagram with #MJDaisy and #FriendsofDaisy. His original women’s and men’s scents were light, balanced, and truly beautiful, but never really took off in the way that I believe they deserved to. I really make no apologies for it. Is Marc Jacobs stepping down from his own label? However, we have looked and found a way for you to get the direct link, instead of liking and subscribing to the brand’s handles in hopes of seing this ad pop-up in your social media feed. “Choices in beauty and fashion can make you more excited about participating in life and that’s so important, especially now. That’s a pitch. “It’s not that I don’t accept my imperfections. If I can adapt and accept what’s going on around me, then I can be true to myself and I can enjoy the life that’s happening for me.". It intrigues me; it’s like I’ve just met a woman called Joy who’s indeed very cheery, or a man called Hercules … It says, 'I can be all of those things and I don’t have to fit into a mould or choose one path. ), The joy of being selfish: Why looking out for number 1 should be everyone's New Year's resolution, 'Everyone thought I was healthy, but I was rotting away': One plus-size model on how her teenage eating disorder made her suicidal, Here's the New Year's resolution you should make based on your star sign. Megan Roche, Kaia Gerber and Adut Akech star in Marc Jacobs Daisy fragrance campaign. It felt obvious. Get a FREE Marc Jacobs Perfect Fragrance! This content is imported from Instagram. That's why we did a campaign with ‘Cast Me Marc’ as the hashtag and we asked people from all over the world to send in pictures before choosing our cast. So, back to that scent. When it comes to finding a new scent, we want more than just a good smell and so when we sniff out something good, we feel it’s our duty to share this very essential information with you. Those seem like corporate words. Introducing #DaisyLove, our…” Marc Jacobs Daisy Eau So Fresh Fragrance bottle. But, if I decide to colour my hair black because I think graphically it works better with my wardrobe, then that’s the perfect choice for me. Shot by fashion photographer Juergen Teller, with creative direction by Katie Grand, the cast styled themselves for the shoot with each proclaiming, loud and clear, “I am perfect as I am.”. Welcome to Glamour UK. by: Lesa Hannah-Jul 31st, 2020. By signing up you agree to receiving emails from Coty Inc and Marc Jacobs with exclusive updates on Marc Jacobs fragrances and the latest fashion news. I would hate it if somebody told me I had to be a certain thing all the time every day. Available from theperfumeshop.com and retailers nationwide. Do you use Facebook or Instagram? Sometimes I want to look nerdy, or zany and sometimes I want to look more masculine or more effeminate," he says. The latest shout-about-it perfume launch of 2020? There was also an open social media casting call that went out to everyone, in the brand’s efforts to make ‘real’ people the stars of the campaign, with Isold Halldorudottir and Nathali Turner among those chosen. When you talk about fragrance, beauty, fashion, accessories, these are all things that we can relish and cherish and that we use to express the self we want to show people.”. Why get pigeonholed or boxed in, why not be who you want to be whenever you want to be it? I don’t really see this as being diverse or inclusive because that is how it was naturally.”, I’m suspicious when people talk about inclusivity and diversity. A post shared by Marc Jacobs (@themarcjacobs). The story behind Marc Jacobs' controversial catwalk dreadlocks, Marc Jacobs proposed to his boyfriend in Chipotle. One doesn't have to be. Marc Jacobs‘ markDaisy fragrance gets a new look with its 2020 campaign. Oooof, it’s our daydreams in a spritz. You may be able to find the same content in another format, or you may be able to find more information, at their web site. Why commit to one thing when you don’t have to? Fragrance might not have been at the forefront of people’s minds during the height of a global pandemic, but that doesn’t mean that framing this important message through perfume is inconsequential. "I’m very suspicious when people talk about inclusivity and diversity," he tells me. 'I love having a daily reminder to stay true to myself': Lila Moss talks all things beauty, confidence and growing up with a supermodel mother, 27 of the most memorable quotes that prove fashion is *so* much more than frivolity, WTF is Angel Investing (and should you be doing it to boost your finances? I like to look back at something classic and bring in a new eye to reinterpret that.”, “When we did Daisy, for example, we really wanted to project a carefree, very fresh innocence which I think is a spirit that does exist in most people,” explains Jacobs. He tells me that it’s a mantra that he's had for a long time; the tattoo acts as a permanent reminder that he is “a perfect being”, regardless of what life throws at him.